Aktiespararna

PURCHASING POWER

Our readers have a strong purchasing power and spend SEK over 13 billion every year on, among other things;

1.1 billion on clothes and shoes per year
4.3 billion on holiday trips abroad per year.
650 million for makeup and beauty care per year.
600 million on training and exercise equipment per year
4.8 billion on home furnishings per year
850 million on various, such as restaurant visits and other small and good per year.

Source: Orvesto Konsument, Orvesto Näringsliv

Gender distribution

Women
20%
Men
80%