Aktiespararna

SWEDEN'S MOST PROPERTY TARGET GROUP

Our readers are among Sweden's most wealthy people and have an investable wealth of at least SEK 1 million on average per person. (source Kantar Sifo).

The members of the share savers are Sweden's most committed share savers. They are passionate about equities and constantly want to immerse themselves in interesting investment opportunities.
As many as 96 percent of readers own Swedish equities, 60 percent invest in Swedish equity funds.

Half of the readers do stock trading at least once a month. 40 percent each week.

Maybe a little odd but interesting about our readers.
Half see themselves as "risk takers" and like to "make quick decisions"

Source: Orvesto Konsument, Orvesto Näringsliv, Orvesto Internet

Gender distribution

Women
20%
Men
80%

Owns type of securities

Swedish shares
96%
Foreign shares
33%
Swedish equity funds
60%
Other securities
25%
Other
4%